Is it REALLY Amish? (Video)

You’ll quite often find businesses with the word “Amish” in their name, or selling products labeled as “Amish”. But are they really Amish? In this video I explain how the Amish name is used to sell things. Sometimes this is done in more “authentic” or legitimate ways than in others. This has been a longtime niche interest for me in the area of Amish business. If you’re prefer to read about it instead, here is a collection of previous posts on the same topic:

“Amish Country” on the label: Deception or fair game?
Is it wrong to sell using the Amish name?
Marketing the Amish
Dutch Glow Amish Wood Milk
Should we really beware the Amish-made label?
The Mid-town Manhattan “Amish Market” (guest post by Joe Donnermeyer)

Runtime: 3:36.


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    1. Bradford Heil

      PA German Word

      Not Amish at all, methinks–forgive me, Erik–but re-asking an old question for which I never received a response.

      My parents were from Easton/Nazareth, Bethlehem/Farmersville area.
      Grandparents (and parents) spoke PA Dutch/German. Not quite the same I know.
      My dad would say something like: schlockikameeroberdakoop.
      Has anyone heard this before?
      As near as I can tell it might break down into schlag = bump, koop or kopf = head. Roughly, I’m gonna bump your noggin.
      Can anyone help?

      1. Hi Bradford, I can’t help with that one unfortunately, but maybe someone else would know. You’ve got me curious as well!

    2. J.O.B.

      Funny thing is that although some Amish tend not to use “Amish” to promote their product, some will use Amish images to convey it’s a Amish business. Like the horse and carriage.

      It’s a way to call themselves Amish without calling themselves Amish. It’s a wink wink kinda thing.

      In Lancaster, PA. some businesses will use “locally made” to make tourists think it’s Amish made since the area is known as Amish Country. But it’s not Amish made.

      I see some markets calling themselves “Dutch” Market instead of “Amish” Market.

      Some business owners inside are Mennonite who drive cars, have tv. etc..but dress similar to the Amish.

      It helps maintain a bit of that “Amish” image.

      Amish don’t have to use “Amish” in the title. For example, names like Yoder get many customers to think it’s “Amish.” And that’s enough to get the customer in the door.

      That’s why when some businesses in a local market change ownership, the new owner keeps the previous owners name.