You’ll quite often find businesses with the word “Amish” in their name, or selling products labeled as “Amish”. But are they really Amish? In this video I explain how the Amish name is used to sell things. Sometimes this is done in more “authentic” or legitimate ways than in others. This has been a longtime niche interest for me in the area of Amish business. If you’re prefer to read about it instead, here is a collection of previous posts on the same topic:

“Amish Country” on the label: Deception or fair game?
Is it wrong to sell using the Amish name?
Marketing the Amish
Dutch Glow Amish Wood Milk
Should we really beware the Amish-made label?
The Mid-town Manhattan “Amish Market” (guest post by Joe Donnermeyer)

Runtime: 3:36.


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