Farm co-ops connect Amish growers with urban markets they’d otherwise have challenges reaching by themselves.
The Washington Post has a story on a co-op located in Franklin County, Pennsylvania called Path Valley Farms.
The operation’s 20 Amish farmers provide produce for over 50 Washington, D.C. restaurants – items like heirloom tomatoes, horseradish, squash, and watercress.
So how do low-tech Amish farmers coordinate, market and deliver their produce to the capital, located about 2 hours away?
Here are 5 interesting points on how Path Valley runs their business to supply some of the Capitol’s finest eateries:
- Grower Inheritance System – Farmer specialize in specific types of produce – if you grew something the previous year, you have the rights to grow it the following year. Or, you can pass those rights on another family of your choosing.
- Finances – 30% of revenue covers the co-op’s operational costs (buying new equipment, etc). The rest is for the farmers.
- English Help – With these types of ventures at least a few non-Amish necessarily need to be involved. Path Valley has a few English employees who manage communications with clients and drive the delivery truck.
- Preserving a Low-tech Approach– In comparison with places like Lancaster County, the Amish here have a plainer and lower-tech approach. They use ice harvested from a pond in an icehouse for produce cooling. The delivery truck displays no phone number.
- Farmers Deliver (and market themselves) – Amish farmers actually go along on delivery trips, which doubles as a sort of live marketing. Seeing a plainly-dressed Amish farmer on the premises no doubt gets attention and adds to the experience. Word-of-mouth generates business and chefs appreciate direct contact with the people who actually grow their food.
Amish businesses need to be creative to reach their markets, while maintaining the boundaries delineated by their church and traditions.
Co-ops are one way Amish are getting their produce into places they’d otherwise have trouble doing individually.
Another, larger and somewhat more sophisticated example is Lancaster Farm Fresh Co-op, whose produce finds its way to East Coast urban areas including NYC.
Ultimately it comes down to what one Amish couple shares to close the article:
“The mission of it all,” said Mrs. Byler, “is to make a living while working at home on the farm.”
“It’s been our heritage to think that way,” her husband added.
Read it in full here.
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