Marketing the Amish
“Amish” sells. That fact is not lost on the numerous merchants of Amish-branded stuff. Software, refrigerators, and organic cotton bedsheets are among the products that non-Amish dealers have sold under the Amish moniker or by association with Amish images. A female Amish acquaintance in Ohio who runs a food-related business herself offered an example, complaining, good-naturedly, about the use of the Amish name on products….

