Another example of the small business revolution in Amish America: the Amish-built modular home. The Amish builder in a recent Washington Post article has a waiting list two years long. Low costs, a rep for high quality, and hard work are a few reasons why Amish entrepreneurs do so well. The Amish continue to prove that you really don’t need a phone or a website or…
Here’s an ad for Amish Naturals pasta. It hits all the main points–made by Amish hands, ingredients cultivated in the heart of Ohio’s Amish country, water from Amish wells, and the noodle plant was even constructed by Amish workers. Plus it’s all-organic. As the Amish population continues its explosive growth, ‘wellness living’Â increases in popularity, and the Amish mystique shines ever brighter, city folk hankering…
‘Amish’ sells. Whether it’s an overpriced bag of trail mix or a six-figure kitchen cabinet installation, people gravitate towards the implicit quality of anything with the Amish label. Exactly what does that label mean anyway? Does tobacco grown in the general vicinity of Amish country count as ‘Amish’? What about an RV produced at a factory with Amish workers? Does an Amish person actually have…
In the Amish world, ‘P’ comes before ‘C’. Production is the ‘P’ in this instance. Consumption is secondary–even though some Amish have credit cards, they are used much less liberally than those of most modern Americans. No, the Amish are producers first–and what they produce has grown in scope in recent years. Classically linked with farming, the group has lately undergone an entrepreneurial revolution of…