Guest Post: How I Became The “Amish Website Guy”

Ever come across a website selling Amish products (like furniture) and wonder how much the Amish are involved?

Are they running these websites somehow, or is someone helping make it happen?

Ryan Kralik helps Amish get their goods online.  In today’s guest post he explains how that works.

Today I am the President of an internet marketing company called WebsiteNEO, Inc. We specialize in web design, search engine optimization and a variety of other digital marketing services with clients across the United States. Now, if you know even a little about the internet and the world of digital marketing you might say, “Yeah? Big Deal. There’s lots of companies like yours. What makes you so special?”. Well the simple answer is this: About 90% of our clients are Amish businesses.

Holmes County, Ohio Amish settlement. Photo by Frank Trestka

If you had ever told me that I would make my living building websites for the Amish, I’d have laughed at the idea. After all, Amish people don’t use the internet in any way shape or form, right? Or cars. Or electricity…except they do. They use all of those things. They just use them a little differently than the rest of us. They use cars; they just don’t drive them. They use electricity; they just generate it themselves. And they use the internet to market their businesses; they just rely on us to handle that marketing for them.

For me, this all began by accident. I was Vice President at a large direct mail company and, being based in Cleveland, Ohio, I was very near to the Middlefield, Ohio Amish settlement. I developed a professional relationship with several Amish building and home improvement companies and one day, out of nowhere, one of them asked me if I knew anything about websites, which I did. So he asked me to build him one. Then his uncle hired me. Then his cousins hired me. Next thing I know I’m spending every evening and all weekend long building websites for the Amish.

Today about 60% of our business is within the Amish furniture industry. We build and manage websites, as well as a variety of other marketing services for furniture builders and furniture retail stores as well as cabinet makers, roofing and siding contractors, barn and shed builders, dog groomers, hardware and garden equipment stores, machine shops and factories, home builders and still many others.

Amish Cabinets Tennessee
Carroll County, Tennessee. Photo by Brenda

The thing about my business that was an unintended consequence of earning a living is that I am able to have a huge, positive impact on the businesses of my clients. You see, nobody really ever rolled out of bed and said, “Today I’m going to build a business selling websites to the Amish”. So, in most cases, I’m the first person these folks have ever worked with and in many instances nobody has ever tried to educate them about using the internet to market their goods and services.

In today’s world, like it or not, if a business is not using the internet for marketing they are at a severe disadvantage. When I want something, whether it’s a new car, furniture or hornet nest removal, I pull my phone out of my pocket and use Google to search for what I need. Now if you’re, say, over 55, I understand that this may not be the case for you; but there are over 100 million people in the United States just like me. That’s over half of the adult population.

And if you’re not on the internet, you won’t show up for those Google searches. If you don’t show up for those searches, you don’t have a shot at much of the business from those 100+ million American consumers. So, in many cases, my involvement with an Amish business has helped to turn a struggling business around. I’ve been able to really help some people I’ve come to know as both clients and friends.

“Amish phone booth”, New Wilmington, PA community

This endeavor has not been sought without challenges however. There are still many Amish folks who reside in church districts where the internet is seen as nothing but a superhighway of filth and debauchery. And while there is filth and debauchery to be found online, it can be found too at any local library. The Amish community rejected the internet from early on so totally that it has become ingrained, for many, as what the internet was like in the 90’s and not what it resembles today.

So, about 25% of the time that I’m talking with a new business, they need to check with their church leaders. And, about half the time they do, they’re told “better not fool around with the internet”. While I respect their beliefs and certainly their devotion, it does still smack of failure when, in many cases, we are literally talking about the future of their livelihood. And there have been more than a few business that have been forced to close or morph into something else as a result of opting not to use marketing services like ours.

To give you an idea about the types of challenges a guy like me faces, and this happens with nearly every Amish furniture builder I work with who builds occasional furniture, I will be flipping through their catalog and come to the section for TV stands. I will notice that, ALWAYS, the page is titled “Plasma Stands” as are all the pieces. I will say, “Did you know that they haven’t made plasma TV’s in nearly 10 years?”. And they will look at me like I’ve just told them the sky is purple.

maryland amish business signs spanish
St. Mary’s County, Maryland Amish community

You see, in most cases, I’m the first one to tell them that this technology has changed to the point that their nomenclature is no longer appropriate. Imagine if an Amish builder made seats for cars and their catalog said “Saddles” instead of “Car Seats”. Once I explain it they are thankful that I brought it up, but this is just one example of what can be a fairly wide disconnect between Amish businesses and the technology of the day.

So while it hasn’t been strictly milk and honey in the Amish website world, it has certainly been a fun and rewarding experience becoming “The Amish Website Guy”. Today we have a team of web designers and search marketing professionals helping to ensure the future of our client’s success and, with scores of Amish settlements there seems no end in sight. And as the next generation of Amish business owners come into their own, I suspect even more will look for ways to expand their marketing reach and this “Amish Website Guy” will be here to help them in any ways that I can.


Do you work with the Amish, have you visited an interesting community, or otherwise have an “Amish experience” to share? If so, get in touch at ewesner(at)gmail.com and we may share your story here on the site. 

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    12 Comments

    1. Patty

      Amish internet sales...

      I have been posting horses for an Amish dealer for four years now. He can now say he has sold horses to people in New Mexico to Canada, down to Florida and everywhere in between!

      1. Sounds like a neat job Patty, and a nice service for your Amish dealer.

    2. Alice Mary

      Amish business online

      A very interesting and timely post! I’ve ordered Amish merchandise “online” and wondered who was behind the internet part of it. Now I have a better idea.

      I chuckled at the “plasma stands”! Yes, I imagine there could certainly be a BIG “disconnect” with a lot of “English/Amish nomenclature.” I’d be interested in other examples.

      I know it takes a LONG time for the Amish to adopt a lot of modern technology…but with the internet here to stay, in my opinion, (and agrarian life & “real estate” on the decline as the Amish continue to “increase”), I’m sure it’s only a matter of time (a couple of decades, maybe?) until mainstream Amish accept an online presence in order to make a living.

      I hope Mr. Kralik keeps in touch with Amish America, as I find his work with the Amish intriguing!

      Alice Mary

      1. I enjoyed it as well, and the plasma stand hiccup is not something I thought of either. I think the net will continue to be important with people like Ryan playing a key role, though I wouldn’t be surprised if more Amish become directly involved with managing their own web presence.

    3. Alice Aber

      Thank you!!

      Thank you for this informative story. I had often thought about doing something similar in Arthur, IL, but I am not expert enough in web design although I have created several web sites over the years. Plus the ride down there is a ways from here and I do not make it there very often.

      One of the stigmas I see happening, at least from local people is judging the Amish as “not real Amish” if they do business online. People have a pre-conceived notion of what the Amish are or what they believe that is more often than not, very far from the truth. For example, I once had a store that sold Amish made products. In particular, an Amish made preserve that had mangos in it brought a lot of comments such as, “that can’t be Amish made, the Amish can’t grow mangos”. my reply was along the lines of, “but they can certainly buy them to make their preserves.” People could not picture the Amish buying anything they did not grow or make themselves. Just one example. I have also heard many comments about Amish web sites that were along the same vein, it just can’t be real Amish. Sorry but sometimes people can be so ignorant.

      I am happy to hear someone is doing a fine job of crossing the bridge between the Amish and the “English”. Congratulations!!

      1. Great point Alice. People come with certain preconceptions of what is “Amish” and what isn’t. You mentioned mangoes but I think this would even apply to foods like pizza or Mexican style dishes which a lot of Amish make for themselves. I think that would surprise a lot of people who expect Amish to eat mainly or only classic PA Dutch style foods.

        1. Amish girl- Rebecca

          Yeah, at work when I talk of cooking Cajun jambalaya or gumbo or Chipotles, fried rice, curry, etc. I might get some funny looks. What most folks consider an authentic Amish meal is actually a special occasion meal (like for a wedding). We eat like most people around us. My Mom does a lot of grilling. We don’t eat a lot of rich desserts either except for special treats. We are very normal, average people for the most part.

          1. Gumbo, fried rice, curry. I’ll take all 3 🙂 As far as normal people goes, I agree and I think it’s also true that some people are more into their health/weight than others are among the Amish. That would also fit in the category of “normal”.

    4. Carol

      Amish Website Guy

      Hey Erik, I did not know some Amish businesses had an online presence. Glad this man is being helpful with building the websites, letting “English” know of the trades the Plain people have available.
      Mrs Aber’s comment was right on! I do hope he’ll keep in touch with you, giving updates on his work.
      Many blessings to you, Erik! Carol

      1. Amish business online

        Thanks Carol! Yes, some do sell/advertise online, with different degrees of involvement.

        For instance, this market has a site listing all its Amish vendors, but it’s got a non-Amish manager: https://www.marketsatshrewsbury.com/

        Other individual businesses might have their own sites, which is what I believe Ryan does a lot of. One example is John Smucker, a Lancaster County builder we interviewed here awhile back:

        https://amishamerica.com/forest-ridge-builders-lancaster-county-pa/
        https://www.forestridgebuilder.com/

    5. Sam Weber

      Is this the same Ryan Kralik?

      Is this the same Ryan Kralik who was arrested on June 5, 2013 by U.S. Homeland Security and charged with illegal importation and distribution of synthetic drugs commonly known as “bath salts’ from China?

      http://www.record-courier.com/news/20130627/portage-county-drug-task-force-federal-agents-arrest-two-in-newton-falls-raid

      Here’s an article with a mugshot. Is this him?

      http://www.wfmj.com/story/22692245/police-homeland-security-on-scene-in-newton-falls-executing-search-warrant

      I’m not saying it is him because I just don’t know. Can anyone who has seen him or who knows him comment on whether this is the same Ryan Kralik from this general area of Ohio?

    6. Donna Jo Goldey

      Amish websites for buyers of Amish homes

      Hi

      I’m a realtor who just listed a beautiful Amish home in KY (with no electricity). Ideally, would like to sell to another Amish buyer so seller doesn’t have to be out the expense of adding electricity. Don’t know of any where to post this home. Any suggestions?