Selling the Amish, continued

Here’s an ad for Amish Naturals pasta.

It hits all the main points–made by Amish hands, ingredients cultivated in the heart of Ohio’s Amish country, water from Amish wells, and the noodle plant was even constructed by Amish workers.

Plus it’s all-organic.

As the Amish population continues its explosive growth, ‘wellness living’  increases in popularity, and the Amish mystique shines ever brighter, city folk hankering for things like ‘simplicity’, ‘goodness’, and ‘all-natural’ will be buying this type of stuff more and more.

More power to them.  To use some Seth Godin terminology, the Amish brand tells a story that more and more of us want to hear.