3 responses to Book Preface “Unearthing the Secrets” now online
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    Comment on Book Preface “Unearthing the Secrets” now online (April 8th, 2010 at 13:03)

    Okay, okay, I’ll start the comments off. As a fellow Southwestern alumnus I found your descriptions of approaching the various dwellings of perspective customers amusing. I clearly remember an exasperated young sales manager saying “HOUSES don’t buy books, PEOPLE buy books” when a first year salesman (maybe it was me) stated that he would walk right past a brick home, because “people in brick homes won’t buy books from me”. The young sales manager was very perceptive and so are you, Erik. I think your keen eye, open ear and quick wit have served you well in studying the Amish communities that were your territories.

    I am really tickled that you are able to parlay those experiences into further work that resulted in this wonderful tome. I predict great things in your future.

    All the Best,

  • OldKat, how heartwarming to read this–I totally forgot you were a Southwestern Alum! Well, I learned recently that there are around 125,000 of us, some going back to the Great Depression era even. The advice you shared is classic, and still around today.

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    Comment on Book Preface “Unearthing the Secrets” now online (April 8th, 2010 at 15:07)

    Erik – I have started your book, and I must say – “I love it!” The success principles the Amish live and work by are all translatable to how we, non-Amish, should approach ;ife and business. It’s crazy to also see some of the Southwestern Company principles are similar to the core of how the Amish conduct themselves. I agree with OldKat, it is fascinating how you were able to parlay selling books to such a keen interest after the fact – and better yet, share your story and findings! Thanks!

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